Private Label – Need Tires on a Budget?

Who Makes Private Label Tires?

The key to a tire maker’s success, or any manufacturer or fabricator for that matter, is efficiency in the manufacturing process. Getting the most out of their machines and processes running the plant at capacity is the best way to ensure efficiency. Unfortunately, sales of the branded tire rarely max out capacity.

So what they do, is use the same machines and the same people who make their branded tires, to make a “private label” tire which they sell to another company to market. Or, they create their own “private label” brand, usually with a lesser warranty, and sell it as a bargain tire buy. Private label tires make up about 17% of all tires sold in the U.S.

If a branded tire company didn’t sell private label inventory, their factories would be less efficient and more expensive to operate meaning they would have to raise the price of their branded tire. Their dilemma is your opportunity to pick up real bargains on replacement tires.